Monday, February 24, 2014

6 Ways to Improve Your Membership Website Profits

6 Ways to Improve Your Membership Website Profits


Having a membership website that makes money is exactly what you were aiming for, but what if you could improve your membership website profits just by ensuring you have incorporated six simple improvements to your website.

1. Create different membership levels – One easy way to increase your revenue is to offer visitors different membership levels. This is really psychological since it makes the potential subscribers feel like they have options. If you offer there choices with prices going up, when the potential customer chooses the middle they feel like they are saving money. 
2. Ask current members to give you referrals – Ask your current members to provide you with referrals and for those referrals offer them something of value. Offer them a free month’s membership, a free service, a free product, or a discount of some sort.
3. Commit to publishing a blog – This is an excellent way to communicate with both your personality showing and your authority. Consumers are looking for both a personality and a brand when they read and so this allows you to engage them and show both.
4. Implement trial memberships – If you find that you are having difficult getting visitors to sign up for a membership why not offer them a free trial. It could be for a few days or it could be for a month.
5. Pay attention to what the add copy actually says – Watch the language that you are using on your membership sign-up page. If your copy sounds like a sales page with heavy promotion, your customer may not feel like there is any benefit to them and that all you want to do is sell them something and so they’ll walk away.
6. Rather than creating a business model to work from creating a brand – Rather than spending your time creating a business model that’s profitable, spend your time creating a recognizable brand, because when you do this you will build regular customers and members to your site.

There you have it – six excellent tips that can help to improve your membership website profits. The focus of a membership site is to bring new members and then keep those members paying their monthly subscription, so make sure your membership site can accomplish both steps. When you do that, you’ll generate increased revenue, and enjoy your savvy business sense, because it can make you a full time income.

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