Advice from an expert in the promotional field
Sometimes you have to work with what you got ... I was sitting in my office one day and had a revenue target of $ 25,000 in deficit. My video boy wasn't in the office, and I'm only 3 days left a month. Have you ever faced a deadline that you felt impossible? Being short twenty five thousand dollars was a request to climb Mount Everest, and he wears nothing but skis and swim shorts. The company was only making $ 18,000 a month during the past 12 months before that ... What was I doing? Once again, I didn't have a video team to help, so I did the best thing after that ... I created special sales that were a big discount and were only available for a very limited time. Then I wrote emails to send to the small client list and created a story about the promotion. I think I sent at least 3 emails a day to that list during those three days. It was really a limited time offer! I wanted customers to get the deal because I knew it would help them in their business. Convincing like salt in cooking ... if you don't have it, all the amazing ingredients will fall on your plate. I was convinced, and I have a decent formula to excite people about my upgrade. I opened the promotion with an email containing a story about us that we hadn't done before and how my manager was not completely on board (which it wasn't). I have sent many reminder emails, then pulled the rug off the promo. She threatened to close it. Here's another secret to email marketing success: Give your customer a reason to email them. When I listed about time restrictions on the promo, the list gave me permission to remind them of the number of days / hours remaining until it expired.
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In the end, your clients won't want to miss the opportunity, so send them an email several times to let them know that time is up! Well that's enough for today! Oh and tomorrow I will tell you the rest of the story of this promotion, including whether or not I have achieved my goal ... If you like this content, please let me know!
