Advice from an expert in the promotional field Sometimes you have to work with what you got ... I was sitting in my office one day and had a revenue target of $ 25,000 in deficit. My video boy wasn't in the office, and I'm only 3 days left a month. Have you ever faced a deadline that you felt impossible? Being short twenty five thousand dollars was a request to climb Mount Everest, and he wears nothing but skis and swim shorts. The company was only making $ 18,000 a month during the past 12 months before that ... What was I doing? Once again, I didn't have a video team to help, so I did the best thing after that ... I created special sales that were a big discount and were only available for a very limited time. Then I wrote emails to send to the small client list and created a story about the promotion. I think I sent at least 3 emails a day to that list during those three days. It was really a limited time offer! I wanted customers to get the deal because I knew it wou...
